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Sizzix and Craft Trendsetter Marisa Pawelko Announce Partnership for
DIY Modern Surrealist Collection
Newest Sizzix licensed designer to debut teen and tween-geared craft line for SophistiCut die cutting machine
LAKE FOREST, Calif. (January 3, 2014) – Arts and crafts projects will soon be more creative with award-winning celebrity crafter, Marisa Pawelko, joining the ranks of licensed designers for Sizzix®. Marisa debuts her eclectic die cutting collection for the Sizzix SophistiCut™ die cutting machine at the Craft and Hobby 2014 Mega Show in Anaheim, Calif.
“We are ecstatic to welcome Marisa into the Sizzix family of licensed designers for 2014,” said Denzil Quick, Director of Product Development for Sizzix. “Consumers will find Marisa presents fun, eye-catching designs that appeal to crafters of all ages.”
Pawelko, author of the groundbreaking Crazy Cool Duct Tape Projects craft book, explores quick and easy crafting with fashion embellishments, room décor, handmade jewelry and more in her Modern Surrealist® steel-rule die cutting collection, geared at the teen market.
“I am beyond thrilled to collaborate with Sizzix to launch a truly revolutionary series of designer dies that reflect my uniquely over-the-top design aesthetic!” said Pawelko. “The motifs in my collection resonate with current trends popular among teen and tween crafters, yet they also inspire a sense of nostalgia with the generations that came before,” she added.
The Modern Surrealist collection will be available in local craft
boutiques and major retail craft chains June. For more information, visit Sizzix.com.
About Marisa Pawelko
Her award-winning designs have impacted the world’s top brands. Her unique style has been featured on numerous TV shows and in magazines. Marisa Pawelko is everything from a craft author and industry spokesperson to a trendsetter and sought-after personality. Now Marisa brings her unique enthusiasm to Sizzix steel-rule dies for one-of-a-kind jewelry, fashion, locker art, home décor and more.
Launched in 2001, Sizzix is a division of Ellison Educational Equipment Inc., the market pioneer and leader of die cutting machines and accessories. Through its portfolio of die cutting machines and die cutting products, Sizzix leverages Ellison’s 36 years of proven manufacturing and technology heritage to empower creativity among its customer base with new and innovative products. Sizzix is a recognized global brand that can be found in over 100 countries and in major and specialty retailers. For more information on Sizzix and its line of craft-inspiring products, please visit www.Sizzix.com/home.