Westcott Papel Picado 2014 NAEA Convention Video

Westcott Brand was the star of the show at the 2014 National Art Education Association Convention! Resident designer and tape crafting aficionado Marisa Pawelko of Modern Surrealist led attendees on an exploration into the world of creating custom accessories with packing tape using our fabulous Titanium Bonded NonStick Scissors! The Make n' Take project is called "Papel Picado Inspired Packing Tape Pencil Pouches"! Inspired by the Mexican art of papel picado, these fun accessories are a great way to express your creativity!

Visit our community crafting website for the full project tutorial!

Nasco Arts & Crafts NAEA Demo Video

Rowlux Illusion Film was the star of the show at the National Art Education Association 2014 Convention! In the Nasco Arts & Crafts booth Modern Surrealist Marisa Pawelko led attendees on an exploration into the creative world of Rowlux Illusion Film with a fun Make n' Take Mobile Project featuring Sharpie Markers and Sizzix Die Cutting Systems! Click HERE to order Rowlux from Nasco! Click HERE for a full project tutorial!

GlobalShop Video

Rowlux Illusion Film was the star of the show at the 2014 GlobalShop Convention, the largest annual visual merchandising trade show and conference for the retail design industry. Our booth showcased the theme - Rowlux All Year Round, featuring creative seasonal retail display applications for winter, spring, summer and fall! For more information on Rowlux and how it can add instant pizzazz to your brand's presentation please visit us online!

2014 NAEA National Convention

Attention Art Educators! Join Westcott Brand, Modern Surrealist and Nasco at the National Art Education Association Convention March 29-31 in San Diego, CA.

On Saturday the 29th I will be in the Nasco booth debuting the new Rowlux Optical Illusion Project Sheets specifically geared towards the art educational market!

Then I will be at the Westcott Brand booth on Sunday the 30th showcasing our educational line of cutting and measuring tools with some very creative make n' takes and lesson plans you can take home to your students!

*Show open to registered attendees only. Some requirements apply. 
For more info about the show and to register to attend click HERE.

The NAEA National Convention is an annual event providing substantive professional development services that include the advancement of knowledge in all sessions, events, and activities for the purpose of improving visual arts instruction in American schools. As such, it is the world's largest art education convention.

The three-day convention includes over 1,000 participatory workshops, panels, seminars for job-alike groups . . . research reports, discussions, exhibits, and tours . . . keynote addresses by world-acclaimed educators, artists, researchers, and scholars . . . with the opportunity to connect with your colleagues from all over the  world. Each year some 140-200 exhibitor booths displaying the latest art  textbooks, high-tech software, prints, slides, curriculum materials, equipment, and programs, as well as the latest studio and art history media are made available for examination and review to art educator delegates. 

Join Modern Surrealist & Rowlux Illusion Film at GlobalShop

Come join me at GlobalShop, where I will be promoting Rowlux Illusion Film in the Rowland Technologies booth. We will be debuting a brand new display designed by Modern Surrealist featuring Rowlux for all seasons! If you are looking for a way to make your brand, store, products, signage, displays, fixtures and marketing materials stand out from the crowd, then search no further! Add instant POP and WOW with Rowlux Illusion Film!

March 18-20, 2014
Mandalay Bay Convention Center
Las Vegas, NV

Show Hours
Tue. March 18 - Wed. March 19: 10am - 5pm
Thu. March 20: 10am - 2pm

- See more at:

March 18-20, 2014
Mandalay Bay Convention Center
Las Vegas, NV

Show Hours
Tue. March 18 - Wed. March 19: 10am - 5pm
Thu. March 20: 10am - 2pm

GlobalShop 2014 Registration Hours:
Registration is located in the Mandalay Bay Foyer on Level 2 of the Mandalay Bay South Convention Center.

Sunday, March 16:         3:00 PM - 5:00 PM
Monday, March 17:       8:00 AM - 5:00 PM
Tuesday, March 18:       7:30 AM - 5:00 PM
Wednesday, March 19:  8:00 AM - 5:00 PM
Thursday, March 20:     9:00 AM - 5:00 PM

GlobalShop is the world's largest annual event for retail design and shopper marketing. It's the only show in the world where you can find the largest, most comprehensive array of store fixture companies and more in-store solutions than any live event in the nation.

  • 6 pavilions addressing your specific needs
  • Fresh ideas and innovative solutions
  • Powerful Keynote Session
  • Valuable Conference Program led by today's retail experts
  • Plenty of networking opportunities

Six Shows in One:
The GlobalShop show floor is conveniently divided into six sections of the retail design industry so you can find your specialty and learn about others including:

Store Fixturing

Visual Merchandising

Store Design & Operations

Digital Store

At-Retail Marketplace

Retail Marketing Services

To learn more about the show click HERE.

*Trade event open to registered attendees only.

Rags to Riches Upcycled Fashion Contest

Westcott Brand cutting tools sponsored a fabulous upcycled fashion contest series hosted by Marisa Pawelko with celebrity judging panel, called "Rags to Riches" in our booth at the Craft and Hobby Association 2014 Mega Show! Contestants had 20 minutes to create original fashion creations out of thrift store finds! 

Here are some videos from the contests that capture the creative couture upcycling excitement: 

To find the best cutting tools for your next creative project visit us online and if you're in need of creative inspiration, be sure to hop on over to our community crafting website CraftingRocks to share ideas, learn new techniques and enter our monthly giveaways!

Ellison/Sizzix Modern Surrealist by Marisa Pawelko featured on

I recently had the pleasure of being interviewed by Noell Hyman of at the launch of my new licensed line of steel rule dies for Sizzix! Click HERE to view the interview on

Ellison/Sizzix Modern Surrealist by Marisa Pawelko WINS CHA Hot 20 Award!

I am proud to report that the Ellison/Sizzix Modern Surrealist by Marisa Pawelko line of licensed steel rule dies (in stores May 2014) was recently awarded the Craft & Hobby Association's prestigious HOT 20 Award! We are extremely honored for the new product line to be recognized as "one of the most creative crafting products of 2014"!

I'd like to extend a heartfelt congratulations to all of the other 19 honorees whose innovations were awarded!

Here's a copy of the official press release:

CHA 2014 Craft & Hobby Show Announces Hot 20 Award Winners

CHA 2014 world’s largest crafting show honors the most creative crafting products of 2014. Winners include digital scanner/cutting machine, jewelry maker, artistic pen, glass writing, vintage tools, sunlight-activated fabric dye, safer no-fire clay pot creation.

Elmwood Park, NJ, January 11, 2014 -- The Craft & Hobby Association (CHA), the international trade association for the design, manufacture, distribution and sales of the craft and hobby industry, announced today winners of their prestigious “Hot 20 Awards” for the most creative crafting products of 2014. Chosen from the over 80 products submitted to the CHA 2014 New Products Showcase, the most innovative and “buzzworthy” products were selected by a panel of expert media judges, including:

Cynthia Richter, Woman’s World Magazine
Nancy Nally, Scrapbook Update
Jenny Barnett-Rohrs, Craft Test Dummies
Jade Harrington-Boudreaux,
Lisa Fulmer,

The Hot 20 Awards will be given out at the CHA 2014 Conference & Trade Show, the world’s largest international crafting show, held January 10-14, 2014 at the Anaheim Convention Center in Anaheim, California. CHA 2014 brings together the key players of the crafts and creative industry for four days, with retailers large and small, independent chains, and the leading innovations in crafting from over 400 exhibitors from around the world.

Hot 20 Awards 2014:

Beadlon Artistic Wire Findings FormsTM: patent pending fixed peg jigs that allow you to make your own findings from a range of gauges of Artistic Wire and Beadalon German Style Wire.

Beadalon Knot-a-Bead™: patent pending desktop knotter tool to tie knots naturally with two hands for professionally looking jewelry.

BIC® Magic Marker® brand Window Marker: high quality marking and drawing tool designed to adhere to glass surfaces resulting in bold, vivid marks for window or glass writing occasions.

Brother International Corporation ScanNCut machine: a revolutionary new home and hobby cutting machine with the convenience of a 300 DPI built-in scanner.

Chameleon Art Products Ltd Color Tones Pens: pens for creating art effects, including 3D and airbrush, smooth transitions, highlighting, shading, blending and gradations.

ComposiMold PowerMold Modeling Compound Push Mold Kit: make push molds of objects and textures from Modeling Compound castings.

Craftwell eBrush: a portable airbrush system used by crafters, cake decorators and beauty enthusiasts alike for scrapbooking, makeup application and more. Crystal Katana: a patent-pending rhinestone and crystal pick up tool that picks up paper, embellishments, nail art, multimedia items and Swarovski Crystals.

DecoArt Chalky Finish Program: a complete program offering paint, waxes, varnishes, stain blocker, brushes and stencils that easily achieves a vintage, time-worn look for home decor and furniture pieces.

DESIGN MASTER TintIT™: multi-use transparent dye that fabricates color from just one can.

Ellison/Sizzix Modern Surrealist by Marisa Pawelko: 20 Originals steel-rule dies that create fashionable clothing appliqués, cards, stickers, notepads, and locker décor for teens and preteens.

Fiskars Brands 12” x 12” Rotary Ruler Combo: a rotary cutter with a ruler attached for measuring and cutting multiple layers of fabric easier.

ICE Resin Susan Lenart Kazmer Iced Enamels®: makes torch-fired or kiln-fired enamels with no fire required.

iLoveToCreate Aleene’s® Quick Dry Fabric Fusion®: an easy alternative to a needle and thread, remains durable and incredibly flexible, wash after wash.

ImpressArt Soft Strike™ Metal Stamping Blanks: A collection of metal discs specially made for metal stamping making it easy for metal stampers to leave deep, clean impressions and achieve professional results.

Little B Perfect Positioner: a unique adhesive mat designed for any die-cutting tool platform and any thin metal dies -- never waste a piece of paper again.

Lumi Inkodye Black: a sunlight-activated fabric dye that allows you to print your own photos onto fabric -- now available in black.

M-D Building Products Metal Sheets: perforated metal sheets, magnetic chalkboards, metal tools and other unique metals to add more dimension to craft projects.

Plaid Enterprises Mod Podge Mod Melter: a tool used to fill the Mod Molds with the Mod Melts. It allows the crafter to fill the molds with ease for molded embellishments, home décor, paper crafts and more.

Ranger Industries Tim Holtz® Distress Marker Spritzer: the perfect tool for creating airbrush effects on craft projects.

Spellbinders Tool-n-One: a portable tool that performs multiple craft functions, including piercing, folding, paper removal, inking, distressing, curling, and more.

Upcycled T-Shirt Scarf featured on Creative Living on PBS

Watch along as Westcott Brand's resident designer Marisa Pawelko of Modern Surrealist on Creative Living with Sheryl Borden shares the magic of Titanium Bonded Scissors and her tips how to make a quick and easy upcycled t-shirt scarf! Westcott Brand 6” MicroTip Large Handle Scissors are ergonomic, perfect for repetitive cutting and ideal for people with limited hand strength and mobility issues. The large handles on these snips maximize leverage and control and are ideal for intricate detail work and cutting through multiple layers and tough materials. Click HERE for a step by step tutorial on how to create your own Quick and Easy T-Shirt Scarf with 6” MicroTip Large Handle Scissors and ExtremEdge™ Adjustable Tension Scissors!

6” MicroTip Large Handle Scissors
ExtremEdge™ Adjustable Tension Scissors

NEW PRODUCT ALERT! Marisa Pawelko/Modern Surrealist Licensed Steel Rule Dies for Sizzix/Ellison

With great pleasure and excitement, I am finally free to announce the debut of the Marisa Pawelko licensed line of tools for Sizzix! Being the kind of person who doesn't "count their chickies 'till they're hatched" I've been sitting on this secret for quite a while! As you can see from the video, we've been having an absolute blast collaborating on this new product line behind the scenes and are beyond thrilled to share this breaking news with the world! We will be rolling out the first 20 steel rule dies in the collection at the at the Craft & Hobby Association 2014 MEGA SHOW in the Sizzix booth #633. Please stop by to join in the fun and get inspired! And for all who signed up for our amazing CHA Sizzix Designer Roundtable Workshop I look forward to crafting with you there!






Media Contact:
Natalie Paige
949-598-8822, ext. 125


Sizzix and Craft Trendsetter Marisa Pawelko Announce Partnership for DIY Modern Surrealist Collection

Newest Sizzix licensed designer to debut teen and tween-geared craft line for SophistiCut die cutting machine

LAKE FOREST, Calif. (January 3, 2014) – Arts and crafts projects will soon be more creative with award-winning celebrity crafter, Marisa Pawelko, joining the ranks of licensed designers for Sizzix®. Marisa debuts her eclectic die cutting collection for the Sizzix SophistiCut™ die cutting machine at the Craft and Hobby 2014 Mega Show in Anaheim, Calif.


“We are ecstatic to welcome Marisa into the Sizzix family of licensed designers for 2014,” said Denzil Quick, Director of Product Development for Sizzix. “Consumers will find Marisa presents fun, eye-catching designs that appeal to crafters of all ages.”


Pawelko, author of the groundbreaking Crazy Cool Duct Tape Projects craft book, explores quick and easy crafting with fashion embellishments, room décor, handmade jewelry and more in her Modern Surrealist® steel-rule die cutting collection, geared at the teen market.


“I am beyond thrilled to collaborate with Sizzix to launch a truly revolutionary series of designer dies that reflect my uniquely over-the-top design aesthetic!” said Pawelko. “The motifs in my collection resonate with current trends popular among teen and tween crafters, yet they also inspire a sense of nostalgia with the generations that came before,” she added.


The Modern Surrealist collection will be available in local craft boutiques and major retail craft chains June. For more information, visit

About Marisa Pawelko
Her award-winning designs have impacted the world’s top brands. Her unique style has been featured on numerous TV shows and in magazines.
Marisa Pawelko is everything from a craft author and industry spokesperson to a trendsetter and sought-after personality. Now Marisa brings her unique enthusiasm to Sizzix steel-rule dies for one-of-a-kind jewelry, fashion, locker art, home décor and more.

About Sizzix
Launched in 2001, Sizzix is a division of Ellison Educational Equipment Inc., the market pioneer and leader of die cutting machines and accessories. Through its portfolio of die cutting machines and die cutting products, Sizzix leverages Ellison’s 36 years of proven manufacturing and technology heritage to empower creativity among its customer base with new and innovative products. Sizzix is a recognized global brand that can be found in over 100 countries and in major and specialty retailers. For more information on Sizzix and its line of craft-inspiring products, please visit